#GivingTuesday is a first of its kind effort that harnesses the collective power of a unique blend of partners —charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season.
Coinciding with the holiday shopping season, #GivingTuesday inspires people to take collaborative actions to improve their local communities, give back in better, smarter ways to the charities and causes they support and help create a better world.
It will seek to harness the power of social media to create a national movement around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are, today, synonymous with holiday shopping.
This day seeks to inspire people to GIVE more, and GIVE better. Just as there are special days for other themes and celebrations, this is the day for causes, social organizations, and to celebrate human generosity
Under the leadership of the East Africa Philanthropy Network, the movement is keen to grow and nurture partnerships in Kenya with as many businesses, NPO’s & individuals to collectively add to the voice and impact of their giving. To achieve this, EAPN looks to collectively apply technology and the new philanthropy approaches to rally local resource mobilization efforts in support of different causes and thereby create better visibility of the culture & practice of community giving in East Africa with a strong focus on its impact.
Ultimately, EAPN seeks to encourage and facilitate the participation of individuals, businesses and non-profits in the movement by providing tools, resources, linking up to webinars and partnership opportunities so that the movement continues to grow and the true spirit of African philanthropy can be celebrated with the global audience.
Having launched the campaign in Uganda and Rwanda in 2017, we are now poised to bring all the East African campaigns into one via the #GivingTuesday East Africa brand.
To learn more, and be a part of this exciting program kindly visit